One of the business sides of entertainment is about leveraging on one’s brand or popularity to delve into a venture that could be either successful or unsuccessful – there’s no middle ground! Usually, it follows a well thought out process that involves a lot of market research, level of acceptability of the brand, product desirability and sustainability. Sean ‘Diddy’ Combs knows this so well; Shawn ‘Jay Z’ Carter as well as so is Curtis ‘Fifty’ Jackson – these men knew how to leverage on their brand as successful entertainers to launch a foray into business and it’s paying off.
Not everyone is so lucky! It also takes more than just brand name to risk entering into business. Dbanj knows this; he is one of Africa’s most successful and visible brands but I don’t see majority of his fans using the Koko Mobile despite the media hype that greeted its launch. What about Ruggedman’s clothing line? Some of these things are done to boost self ego and nothing more!
So, for David ‘Davido’ Adeleke who just clocked 20 last week and has barely spent up to two years on the scene but wants to float a clothing line come next year, how thought out is that? He’s successful musically by most standards but, will that success rub off on his latest daring venture? Time will tell.